Content Coaching

Learn to create professional insurance content with expert guidance on scripting, delivery, and formatting.

What is Content Coaching?

Our Content Coaching program empowers insurance agency owners and staff to create their own high-quality content through personalized guidance and feedback.

Rather than outsourcing all your content creation, we teach you the professional techniques and strategies needed to develop compelling insurance videos, posts, and articles that resonate with your target audience.

This hands-on coaching approach helps you build internal content creation capabilities while ensuring every piece of content you produce meets professional standards and effectively drives engagement.

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Coaching Areas

Scripting & Content Planning

Script Development

Learn how to craft compelling scripts that explain insurance concepts clearly while engaging your target audience.

Content Strategy

Develop a strategic approach to your content planning, ensuring each piece aligns with your business goals.

Insurance Messaging

Master techniques for explaining complex insurance concepts in accessible, engaging ways for your audience.

Delivery & On-Camera Presence

Vocal Techniques

Improve your speaking voice, pacing, and delivery to sound more confident and professional on camera.

Body Language & Presence

Learn proper on-camera posture, gestures, and facial expressions that convey trustworthiness and expertise.

Presentation Confidence

Overcome camera anxiety and develop the confidence to present authentically and engagingly.

Technical Production

Equipment Setup

Guidance on cost-effective camera, lighting, and audio equipment setups for professional-looking content.

Basic Editing Skills

Learn simple yet effective video and image editing techniques using accessible software tools.

Format Optimization

Master the technical requirements for different social platforms to ensure your content looks great everywhere.

How It Works

Initial Assessment

We begin with an evaluation of your current content skills, equipment, and specific areas where you want to improve.

Personalized Coaching Plan

We develop a customized coaching program focused on your specific goals, whether that's improving video presence, script writing, or technical production.

Hands-On Coaching Sessions

Participate in regular one-on-one or small group sessions where you'll receive direct instruction, practice, and immediate feedback.

Ongoing Support & Progress Tracking

Receive continued feedback on your real-world content with measurable progress tracking and refinement of techniques.

Coaching Formats

One-on-One Coaching

Personalized instruction tailored to your specific needs and skill level, with direct feedback on your content.

Team Workshops

Group training sessions designed to build content creation capabilities across your entire insurance agency team.

Content Review Sessions

Regular feedback sessions where we analyze your published content and provide specific improvement recommendations.

Success Stories

"I used to dread being on camera, and my videos were getting minimal engagement. After just 6 weeks of Content Coaching with Coverage Creatives, my confidence has completely transformed. I've learned simple techniques that dramatically improved my on-camera presence, and my latest video series received 4x the engagement of my previous content. Now I'm actually excited to create new videos!"

James Rodriguez

Principal Agent, Rodriguez Insurance Agency

Ready to Become a Confident Content Creator?

Develop the skills to create professional insurance content that engages your audience and grows your agency.

Explore Related Tools

Smart Video Scoring

Get AI feedback on your videos to continuously improve your content quality.

Social Media Management

Let us handle the distribution and scheduling of your content across platforms.

Platform-Specific Recommendations

Learn which types of content perform best on different social platforms.